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No.
02
Identity
2026
Client
Burrowfield Vet Clinics
Discipline
Identity
Year
2026
Role
Identity designer
Timeline
4 months
Fig. 1 ·
Burrowfield Vet Clinics
11
clinics rebranded in 6 weeks
Burrowfield had grown to eleven clinics through buy-outs, each with its own name and sign. They needed one name people trust at 3 a.m.
A paw-and-cross mark, a calm palette that doesn’t feel clinical, and stationery, signs and a tote for every clinic.
All 11 clinics switched over in 6 weeks with one kit the practice managers ordered from a single print file.
Burrowfield bought ten small practices in four years. Pet owners didn’t know the clinics belonged together, so the out-of-hours line sent people to the wrong door.
The paw-and-cross mark works as a sign, a stamp on a card and an app icon. The palette is warm cream and deep green instead of hospital blue.
Each practice manager got one order form: signs, cards, a tote and window vinyl. All 11 clinics switched over in six weeks.
