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No.
04
Web
2025
Client
Kiln & Co. Ceramics
Discipline
Web
Year
2025
Role
Designer
Timeline
10 weeks
Fig. 1 ·
Kiln & Co. Ceramics
2.1×
online orders in 3 months
Kiln & Co. sold most of its ceramics at markets. The old shop had no photos of pieces in use, and checkout took five steps.
A shop built around one photo of each piece on a real table, a size guide with a hand for scale and a two-step checkout.
Online orders were 2.1 times higher in the first three months, and returns for ‘smaller than expected’ stopped.
Kiln & Co. is a ceramics studio of three potters. Customers loved the pieces at markets but hesitated online, mostly about size.
Every product has one photo on a table with food in it and one with a hand for scale.
Checkout went from five steps to two, with shipping costs shown on the product page.
Orders were 2.1 times higher in the first three months.
