← All work
No.
03
Product
2025
Client
Ferrin Savings
Discipline
Product
Year
2025
Role
Product designer
Timeline
5 months
Fig. 1 ·
Ferrin Savings
4.8★
App Store rating after relaunch
Ferrin is a small savings bank with an app rated 3.1. Most reviews said the same thing: people couldn’t find their balance.
I rebuilt the home screen around one number, cut the tab bar from seven items to four and matched the new card to the app.
Three months after the relaunch the App Store rating had gone from 3.1 to 4.8, and calls about balances halved.
Ferrin Savings has 40,000 customers and a team of six building its app. The home screen showed nine cards before the balance.
The balance now opens the app, with the last three payments under it. Everything else moved one tap away.
The new card uses the same navy and the same type as the app, so the two feel like one product.
Three months later the rating had gone from 3.1 to 4.8.
