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No.
06
Identity
2024
Client
Tidewater Rowing Club
Discipline
Identity
Year
2024
Role
Designer
Timeline
5 weeks
Fig. 1 ·
Tidewater Rowing Club
Tidewater is a 90-year-old rowing club with a crest nobody could redraw. They wanted a mark that works on a blade, a flag and a phone.
A simpler crest, a stripe for the blades, a pennant and a short guide for the volunteers who order kit.
The new blades were painted for the spring regatta, and members now order kit from the guide without asking for help.
Tidewater’s crest had been copied and recopied since 1934. Every boat, flag and shirt used a slightly different version.
The new crest keeps the anchor and the wave and drops the fine lines that never survived a blade.
A four-page guide shows the stripe, the colours and the supplier codes, so volunteers can order without a designer.
